What is link popularity?
Links are the images or underlined text on web sites that take you to another page when clicked. Your web site's link popularity is composed of number of web pages that contain links to your site. The more pages that link to your website the higher your link popularity is.
Why is link popularity important?
Because higher link popularity can dramatically increase traffic to your web site. Well placed links are an excellent source of consistent and targeted traffic. With new algorithms and recent developments being implemented on top search engines, they can even generate additional search engine traffic to your site. Some search engines now give higher rankings to web sites that have higher back link totals.
Knowing who links to your site, and increasing the number of links, is an important part of any web site promotion effort.